Transumer - The next big thing?

Have you heard of the term transumer? Think of it as a consumer who rents versus buys - everything from DVD's, video games, books, cars and even handbags. If you have a Netflix membership, then you are apparently a transumer. I suppose this makes sense in many ways. How often do we buy things, use once, then never again as they end up on the floor in our closet? Being a transumer also helps people stick to a budget and still give into that impulse to buy. For instance, you pay a monthly subscription fee to rent unlimited books online. You can get the book you want (instant gratification), but you won't be down at the local bookstore buying books you'll only read once. Not a bad idea really.